Rider Life
“An illustrative documentary of the private affair between man and machine for Visa and Honda co-creation. ”
A Collective Visual Record
Rider Life is a research documentation about the lives of riders in Southeast Asia. More than a hundred riders were interviewed, providing fruitful insights on the private affair between man and machine. Different voices were captured and converted into expressive typography together with custom illustrations, as well as custom illustrations that revealed the riders’ emotional side.
“Uncomplicated illustration, breathing space and tasteful layout are key aspects of our design process.”
“We created meaningful illustration to convey every rider’s tone of voice.”
“Multiple handwritten typefaces were thoughtfully applied to bring forth the emotions expressed by the riders.”
Client
Visa Worldwide
Collaborators
Visa Innovation Center Singapore
Discipline
Book Design
Sector
Technology