Ananta Harsa Group
“Brand identity for Indonesia’s leading family-friendly themed attraction builder and operator.”
Endless Pleasure
Anata Harsa is a Sankrit term which means ‘endless pleasure’. The logo design was inspired by the infinity symbol and the outline of a roller coaster which convey its line of business as a family-friendly themed attraction builder and operator.
“The development of the logo was influenced by two fundamentals: the concept of endless, which signifies infinite, and the company’s name in short form: AHG.”
“As a brand motif, a large logo mark could also be used to establish a strong visual identity across the company’s marketing materials.”
Client
Ananta Harsa Group
Discipline
Branding
Sector
Design