“Packaging design for local brand ‘Provision’ that offers traditional Singapore street snacks.”
Grab-and-Go Packaging Design
Traditional provision stores hold a special place in the hearts of Singaporeans born between the 1960s and the mid-1980s. Today, traditional provision shops are being replaced by modern supermarkets and minimarts, reflecting Singaporeans’ changing consumer preferences. We seized the opportunity to refresh the package of three carefully selected local snacks while staying true to its heritage and culture.
“16 unique icons inspired by Singapore’s heritage and landmarks were created to form the brand identity and packaging design for Singapore street snacks.”
Food & Beverage