Minimalist Red Packets II
“An exclusively designed set of red packets in celebration of Lunar New Year. It has four auspicious feathers that represent ‘soaring to new heights,’ which corresponds to the Year of the Rooster.”
Feather
Among the 12 animals in the Chinese Zodiac, the Rooster is the only one that appears with colourful feathers. 羽 (yu) is a pictographic character that depicts the shape of bird feathers, with their connection to wings as a metaphor for flight. The feather is also regarded as a symbol of harmony, beauty and fortune.
“The envelope features an embossed feather for a dash of elegance.”
Client
Self-Initiated
Discipline
Packaging
Sector
Design