Draft Master Plan 2013
“Exhibition branding and graphic design for Draft Master Plan 2013 – an engaging showcase of Singapore’s development plans to shape the city’s future.”
Our Future, Our Home
The Draft Master Plan 2013 exhibition focuses on building townships for all ages that are green, healthy, connected, foster strong community interaction and spirit, and bring quality jobs closer to home. We collaborated closely with Creative Edge to thoughtfully organise the exhibition into vibrant, colour-coded zones with flexible structures and engaging interactive graphics and infographics, enhancing the visitor experience and bringing the vision to life.
“The bold and vibrant branding of the exhibition is seamlessly adapted across collaterals, including the brochure, which features a detailed yet clear map, carefully illustrated to highlight each zone.”
Client
Urban Redevelopment Authority (URA)
Collaborators
Creative Edge
Discipline
Art Direction, Branding, Environmental Graphics, Exhibition Graphics, Illustration, Marketing Collateral
Sector
Government