5 Elements Tea Box
“Brand identity and tea packaging design for Visa Innovation Studio Beijing.”
The Five Elements in Chinese Philosophy
A visual language for Visa Innovation Studio Beijing is inspired by the Chinese Philosophical Five Elements and it is evident throughout the space, displays, and souvenirs to create a unified brand experience.
“Let’s get together for a cup of tea and talk about the future of commerce and payments, starting with Visa.”
“In Visa Innovation Studio Beijing, one of the areas was dubbed 找茶 (look for tea), which carries the same pronunciation in Mandarin as ‘finding problem’ (找茬) and that is cleverly used to imply Visa’s relentless pursuit in finding solutions for every problem.”