3i Centre
“Brand identity and exhibition graphics for 3i Centre.”
Inspiration, Infinity, Inquiry
We collaborated with Creative Edge on the design of the 3i Centre, identifying opportunities to enhance the space with motivational elements and necessary facilities for productive discussions. Whilst the relaxed ambience supports casual interactions, adjustments are needed to foster more focused dialogue. Drawing on insights from the current 3i Centre, the design prioritises facilitator needs to effectively manage audiences, ensuring the space serves as a versatile and engaging environment for meaningful discussions.
“Building on the 3i branding, creatively enhance the passageway with an eye-catching anamorphic design.”
“Flexible three-dimensional panels enable seamless updates with new content in the future.”
“Incorporate quotes with elegant typography as a seamless transition element between zones, enhancing the environment’s visual and thematic flow.”
Client
Ministry of Home Affairs
Collaborators
Creative Edge
Discipline
Anamorphic Design, Art Direction, Branding Design, Final Artwork, Graphic Design
Sector
Civic & Public