JEC Event 2014
“Event branding and spatial art direction for a corporate private event at Gardens by the Bay Singapore by JEC Asia.”
An Evening of Knowledge and Networking
JEC Group is a non-profit organization dedicated to promoting composite materials globally. The private evening reception connects professionals from the composites industry and beyond, fostering knowledge exchange, networking, and innovation. The event logo, inspired by rock crystal—a precious stone known for facilitating connections and amplifying positive energy—forms the shape of the Singapore map, symbolizing the event’s location. JEC’s corporate colors reinforce the brand essence, creating a cohesive identity.
“The event branding is seamlessly integrated across print collaterals and space decorations, utilizing layering techniques and a variety of materials to create a cohesive and dynamic experience.”
Client
JEC
Collaborators
American Express Meetings & Events
Discipline
Art Direction, Branding, Environmental Graphics, Exhibition Graphics, Marketing Collateral, Spatial Design
Sector
Entertainment