Wheat CNY Packaging
“Packaging design and stop motion for Wheat Baumkuchen.”
Year of the Rabbit
Inspired by the Year of the Rabbit, our packaging design features vibrant, playful rabbit-shaped boxes, each representing one of six distinct flavours. Each box is adorned with a unique, festive motif that captures the joy and energy of Chinese New Year. We also created a fun stop-motion animation as a promotional video for the product launch, adding an engaging, dynamic touch to the celebration.
“Bringing joy to life, one frame at a time, where motion meets celebration.”
Client
Wheat Baumkuchen
Discipline
Art Direction, Creative Direction, Packaging Design
Sector
Food & Drink