KONG STUDIO

Wheat CNY Packaging

“Packaging design and stop motion for Wheat Baumkuchen.”

Year of the Rabbit

Inspired by the Year of the Rabbit, our packaging design features vibrant, playful rabbit-shaped boxes, each representing one of six distinct flavours. Each box is adorned with a unique, festive motif that captures the joy and energy of Chinese New Year. We also created a fun stop-motion animation as a promotional video for the product launch, adding an engaging, dynamic touch to the celebration.

“Bringing joy to life, one frame at a time, where motion meets celebration.”

Client
Wheat Baumkuchen

Discipline
Art Direction, Creative Direction, Packaging Design

Sector
Food & Drink