Visa Innovation Center Riyadh
“Spatial and visitor experience design for Visa Innovation Center Riyadh.”
Through the Lens of Innovation
The Visa Innovation Center in Riyadh is a hub for co-developing advanced payment solutions tailored to Saudi Arabia, using AI, virtual reality, biometrics, and IoT. Focused on sectors like government, e-sports, smart cities, retail, and tourism, it supports local growth and global innovation. Aligned with Vision 2030, the center aims to accelerate the Kingdom’s digital economy, positioning Saudi Arabia as a global innovation leader.
“Welcoming clients with an elegant, futuristic cafe infused with traditional calligraphy and regional natural elements.”
Welcome to the Innovative Journey
This space represents the harmony between innovative spirit and deep respect for local culture. Visitors can engage with the AI Cube, generating unique art from extracted data showcasing VISA capabilities. The Innovation Window is a dynamic interactive display that encapsulates VISA’s journey of continuous innovation.
“The Anamorphic Art Wall creates and captures visual metaphor for VISA’s role as a dynamic, integrative force in the region.”
Engage in Immersive Tour Experiences
Serving as both meeting and debriefing space, the Briefing Centre enhance the overall experience by using screens to display digital content throughout the journey, offering information at each touch point.
“The Command Center provides a futuristic view through integrated flowing light effects, interactive console and suspended curved displays.”
“The Gaming Hub is a futuristic set-up for gaming narratives, showcasing a “Gaming Set-Play” and innovative product, including a unique gaming payments solution.”
“The showcase includes immersive B2B and B2C “Smart City” experiences, featuring an interactive table for city-to-city journeys. It focuses on various payment scenario settings, and a digital dashboard for B2B cash-flow management.”
After Tour Takeaway
To extend interaction beyond the tour, we capture visitor’s interests, gather feedback, and offer a concise tour summary. Each visitor receives a unique ‘giveaway’ – an AI art report for scanning, downloading, and keeping as a personalised souvenir, featuring tour images, key contacts, and a summary of the tour.
“The versatile working area supports both IC and KSA teams, fostering agile collaboration through tools like wall writing, glass and digital whiteboarding, and printing.”
“The collaborative meeting room is designed for ideation, sprints, video conferencing, and serves as an additional breakout area.”
Client
Visa
Collaborators
INC (Interior Construction), GBM (AV Hardware)
Discipline
Spatial Design, Branding Design, Experience Design, Multimedia Design, UI/UX Design, Creative Strategy, Content Creation, Graphic Design, Motion Graphic Design, Design Management and Design Curation
Sector
Fintech