KONG STUDIO

Singapore Airlines Heritage Centre

“Creative direction and exhibition design for Singapore Airlines Heritage Centre.”

Our Heritage, Our Journey

Designed as a welcoming and inspiring environment, the Singapore Airlines Heritage Centre celebrates SIA’s enduring commitment to service excellence, people development, community and nation-building. In collaboration with Pico, the gallery traces SIA’s progressive journey into a respected global brand, fostering pride among employees and reinforcing a shared legacy of care, commitment and continuous excellence.

“Level 1 presents the SIA Flight Experience, welcoming visitors through the Singapore Girl, inflight service, fleet, technology, and network.”

“At the Mezzanine Level, visitors discover how SIA became a national carrier through milestones, values, partnerships, community contributions, and personal stories from its people.”

Client
Singapore Airlines

Collaborators
Pico

Discipline
Creative Direction, Exhibition Design, Final Artwork, Graphic Design, Wayfinding

Sector
Transportation