Saudi Water Centre
“Brand identity proposal for Saudi Water Centre.”
A Symbol of Sustainability
The Saudi Water Centre is a landmark destination designed to educate and inspire visitors about Saudi Arabia’s water resources. Set beside a lush water garden, it seamlessly integrates education with leisure, offering interactive exhibits, family-friendly facilities, and immersive storytelling. Kong Studio collaborated with Pico and CPG on the branding and exhibition graphic proposal, crafting a modern yet timeless identity. The logo, inspired by the centre’s architecture from a bird’s-eye view, features a crescent-shaped form with negative space creating a water droplet—symbolising conservation, sustainability, and the vital role of water in the nation’s future.
“The void in the main marquee shapes a water droplet, symbolising conservation and sustainability.”
Client
Saudi Water Centre
Collaborators
Pico, CPG
Discipline
Branding, Signage Design
Sector
Civic & Public