River Safari: Flow of Life
“Environmental graphic design for River Safari Singapore — Asia’s first river-themed wildlife park.”
The environment-based design for River Safari was developed to educate and enrich the visitor’s experience. With the use of colour, iconography and illustrations, the visitors can get a sense of place and acquire knowledge to appreciate and protect the fragile freshwater ecosystems.
“We created a clear graphic language that represents the characteristics of the river to be efficiently incorporated and create an immersive visitor experience, taking into account the spatial layout and lighting components.”
“An immersive visualization is created through a unifying element: the river, which effectively ties the narrative and physical components.”
Wildlife Reserves Singapore
Art Direction, Exhibition Graphics