Remaking Our Heartland
“Branding and exhibition graphic for a series of 3 exhibitions that were launched as a comprehensive rejuvenation blueprint to renew and further develop existing HDB towns and estates.”
Partnering the Community to Rejuvenate Our Heartlands
As part of HDB’s Remaking Our Heartland 3 program, three towns were selected to host individual exhibitions within their respective areas. We collaborated with Pico on art direction and graphic design for these exhibitions, which were designed to actively engage residents and stakeholders, gathering valuable feedback for the future planning of each town. Each exhibition was highly interactive, with its own distinctive branding, while ensuring a cohesive visual identity across all three events.
“Interactive and engaging polling booths, seamlessly integrated with the exhibition content, are used throughout to encourage visitor feedback.”
“A combination of cutout structures and lighting effects is used to create dynamic, three-dimensional spaces that engage and interact with visitors in a fun and immersive way.”
Client
Housing & Development Board
Collaborators
Pico
Discipline
Art Direction, Branding, Exhibition Graphics
Sector
Civic & Public