Dopamine Gems
“Creative direction and campaign visuals for Dopamine Gems at Ngee Ann City Linkway.”
Garden City
Our campaign features local flora, aligned with Singapore’s identity as a “Garden City.”
In the language of flowers, each is a character with a story: the elegance of an orchid, the subtle grace of a lily, the strength of a rose.
Each bloom represents the distinct essence a woman embodies in her legacy of brilliance. The jewelry accentuates her unique quality. As shoppers pass through the linkway, the gems catch the eye as naturally as a bee drawn to nectar.
“Each gem is paired with local flora, each flower symbolising a distinct feminine quality, while the jewelry becomes the brilliance that completes her story.”
“Located along the high-traffic Ngee Ann City linkway, where over 41,000 visitors pass daily, the visuals needed to cut through visual clutter with bold composition and elegant imagery.”
“From concept to final production, every visual was carefully composed and refined to achieve an elegant and realistic finish.”
Client
Dopamine Gems
Collaborators
Teck Photo – Photography
Discipline
Campaign
Sector
Fashion & Beauty