Din Tai Fung
“Brand development, web design, and print collateral design for Din Tai Fung Singapore.”
Shaping the Culture Through Design
As a long-term creative partner, we have collaborated closely with Din Tai Fung’s brand managers to design and develop a wide range of materials, including print ads, websites, packaging, menus, and various other collateral over the years.
Packaging
Designed with meticulous attention to detail, our red packaging for Din Tai Fung carefully selects the perfect hue, while the unique 18-fold motif symbolizes the artistry and precision behind every dish.
“The 18-fold motif and styling are applied consistently across the different packaging designs to strengthen brand recognition.”
Red Packets
Celebrating the Year of the Dragon, our red packet design series features six unique colour, each representing a distinct sub-brand of BreadTalk, embodying prosperity, tradition, and the spirit of the new year.
“Crafted with precision and elegance, the corporate brochure design blends contemporary style with modern sophistication.”
Website
The web design draws inspiration from the art of making Xiao Long Bao, seamlessly transforming traditional elements into a contemporary and modern aesthetic. By blending heritage with innovation, the design captures the craftsmanship behind the iconic dish, reflecting its cultural significance while offering a fresh, user-friendly experience. The result is a visually appealing and intuitive website that connects the timeless tradition of Xiao Long Bao with today’s modern digital landscape.
“Through thoughtful branding development, we’ve helped Din Tai Fung create a distinctive identity that reflects its rich heritage, culinary excellence, and commitment to delivering an unforgettable dining experience.”
Client
Din Tai Fung
Discipline
Art Direction, Branding Development, Collateral Design, Creative Direction, Packaging Design, Print Advertisement, Web Design
Sector
Food & Drink