KONG STUDIO

Saudi Water Centre

“Brand identity proposal for Saudi Water Centre.”

A Symbol of Sustainability

The Saudi Water Centre is a landmark destination designed to educate and inspire visitors about Saudi Arabia’s water resources. Set beside a lush water garden, it seamlessly integrates education with leisure, offering interactive exhibits, family-friendly facilities, and immersive storytelling. Kong Studio collaborated with Pico and CPG on the branding and exhibition graphic proposal, crafting a modern yet timeless identity. The logo, inspired by the centre’s architecture from a bird’s-eye view, features a crescent-shaped form with negative space creating a water droplet—symbolising conservation, sustainability, and the vital role of water in the nation’s future.

“The void in the main marquee shapes a water droplet, symbolising conservation and sustainability.”

Client
Saudi Water Centre

Collaborators
Pico, CPG

Discipline
Branding, Signage Design

Sector
Civic & Public