“Brand refresh for Indonesia’s leading conservation institute and family recreation destination – Jakarta Aquarium.”
Shapes and Forms
The brand refresh is a refinement of the shape and form of its iconic shark icon. The revitalised brand design positions Jakarta Aquarium as a dynamic and lively marine conservatory and family recreation destination.
Upbeat and Energetic
The characteristics of the logo were inspired by the smooth waves of the sea and rays of the sun, which instill a sense of vibrancy and positivity.
“The logo established a positive and energising graphic language through the interplay of warm and cool colors.”